TORONTO ON, February 2 – BURRITOBAR, USA Inc. is ecstatic to share news of further brand expansion in Nebraska with Purple Plate, the Master Franchisee who were recently granted the Master rights to Iowa. Through a successful Master Franchise Agreement, the company will be bringing its delicious offerings to customers across Nebraska with long-term plans to open 20 stores within the next 2 decades.

This exciting development showcases BURRITOBAR, USA Inc.’s commitment to providing high-quality food and exceptional service to customers across the United States.

We’re thrilled to announce that BURRITOBAR, the sister company of barBURRITO, has signed another master franchise agreement to expand its brand in Nebraska. Having recently celebrating its 300th store opening and as Canada’s largest and fastest-growing Tex-Mex franchise, barBURRITO is committed to building on its successes throughout North America.

BURRITOBAR has been expanding its presence in the USA and as of today’s date, they operate in three locations in Michigan and will be opening its fourth location next month in Delaware.  Since Q2 of 2023, franchise development in the United States has soared and BURRITOBAR now has commitments for over 350 stores under contract throughout the nation.  The company has entered into numerous new agreements to expand their reach even further. In addition to the new agreement signed for Nebraska, these agreements include a 90-store agreement in Florida; a 150-store agreement in North Texas; a 55-store agreement in Tennessee; a 32-store agreement for Iowa; a 3-store Area Development Agreement in Hawaii; a 3-store Area Development Agreement in Houston; and a 3-store Area Development Agreement in Connecticut. With these exciting developments, BURRITOBAR is well on its way to achieving its expansion goals throughout the United States. 

As per the Nebraska and Iowa agreements, Purple Plate, LLC has been given the green light to set up a premier establishment that will act as a corporate display for the brand and also double up as a training center. Furthermore, the agreement awards Purple Plate, LLC sole authority to oversee and expand all BURRITOBAR locations within the specified regions.

“We are thrilled to expand our franchise program with Purple Plate, LLC as they are an ideal franchise partner to foster and strengthen our brand.” states Founder and Chief Executive Officer, Alex Shtein. “Their collective expertise and knowledge will be pivotal in achieving sustained success for the long term with the BURRITOBAR brand.”

“This latest development is another step forward in our mission to become a market leader in the Mexican food fast casual segment and exemplifies our commitment to achieving our brand expansion objectives.  In order to accomplish our goals for franchise expansion in the USA, we are utilizing the Master and Area Developer Franchise models. This approach is fundamental to our growth strategy and will enable us to accelerate our reach into new markets across the country.” said Jeff Young, Chief Development Officer. “The USA presents itself as an enormous market with immense potential for long-term growth. We firmly believe that our brand’s reach and expansion will continue to thrive with the support of our valued franchise partners.”


Established in 2005 in Toronto Canada, barBURRITO Fresh Mexican Grill features healthy, fresh, made-to-order Tex-Mex, in a quick serve restaurant format. Since its inception, barBURRITO has grown to become the market leader and with over 300 stores in Canada, the country’s largest and fastest growing Mexican food franchise. In 2020, the company expanded to the United States under the brand BURRITOBAR and has since entered into single unit Franchise Agreements, Area Development Franchise Agreements, and Master Franchise Agreements with commitments to open hundreds of locations throughout the nation.

For further information regarding BURRITOBAR and its expansion plans, please contact Jeff Young at