The rustle of maracas and the energy of mariachi bands can seldom be out played. But on September 22nd, nothing will beat the taste and freshness of the 500 FREE burritos that every BarBurrito store will give out across Edmonton, Alberta. Stores will open at either 10 AM or 11 AM based on their location.
Within the last 2 years, BarBurrito has raised the bar on fresh Mexican food across Canada and has created a buzz across Edmonton with the opening of 8 new stores within the past 12 months.
The brand was founded in 2006 by Alex Shtein, who begun franchising the chain in 2010. The freshness of their product and reputation for outstanding quality Tex-Mex food, served fast without compromise has been fundamental to their growth. Hand crafted salsa and guacamole and all of their proteins, which are prepared fresh in store daily, are core to their line up.
The magic of fresh Mexican inspired fare has created high demand for new stores to open across multiple provinces in Canada. The momentum of BarBurrito growth has been significant, with 26 stores opened in 2018, for a total of 71 locations as of time of release.
The uniqueness of their franchise model is that current Franchisees do the selling for the chain. Current Franchisee referrals are what drive new location demand, and BarBurrito expects to have around 80 stores at the end of this year, and over 120 locations at the end of 2019.
Alex Shtein, the President of BarBurrito Restaurants, is the force behind this free Burrito event. He says “with BarBurrito being a relative newcomer to the Alberta landscape, the team and I at BarBurrito felt that the best way to express our thanks to the community that has embraced us over the course of the last year, would be to share what has made us famous and to educate the Edmonton population about the joys of hand crafted and customized burritos”. With this in mind Shtein inspired every Franchisee in Edmonton to get on board with the plan, and each and every location is excited to give away 500 regular sized Burritos on September 22nd – the only stipulation is that you have to be there to get one!
Shtein’s vision to have stores licensed was ahead of his time, and what better way to top of a Mexican meal than with a beer! “It’s obvious with the Bar in our name” says Shtein, “and of course we do hope to have every new store licenced going forward”. Today most of the locations offer beer as part of their beverage line up.
The team at BarBurrito continue to have an unfaltering commitment to freshness. Going forward the chain will push the notion of freshness even further with an open concept kitchen, and this will be the norm for the chain going forward. BarBurrito will be launching their first open kitchen
concept at St. Albert, where customers will see their meal being prepared, from scratch, ingredient by ingredient, right in front of them.
About BarBurrito Restaurants Inc.
BarBurrito restaurants are a chain of 71 stores across Canada, with significant focus and drive behind expansion across Canada and the USA. Wholly owned by Alex Shtein, the brand
proudly offers one of the freshest and most authentic line ups of Tex-Mex Food, while at the same time offering a wide variety of beverages as the name Bar in BarBurrito suggests. For more information about the brand and products, please go to www.barburrito.ca
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